Recession? Admittedly the term’s most applicable on the individual. In a broad sense, this year’s gift giving season is bull market-on, as parcel carriers are prepping for what they’re expecting to be their highest volume ever.
FedEx is expecting robust sales of electronics, apparel and luxury goods to drive their volume from Thanksgiving to Christmas. They forecast they’ll handle 280 million shipments, up 13 percent compared to a year ago. The Big Day: December 10th, with 19 million shipments moving across its network, a generous gain on the previous daily record of 17.2 million, December 12, 2012.
We’ve seen economist’s measures of increased consumer confidence; this projection appears to back up their data. It’s exciting, seeing the 70% of U.S. GDP growing, cash circulating more freely again. Perhaps the fiscal drama of the last five years hasn’t scarred us as deeply as it could have. That or our spending slowdown punch-drunkenness is spurring us toward bad decisions. Either way, it’s nice to see consumerism regaining its long-standing popularity. Join the festivity – go buy something and have it shipped somewhere – support your neighbors in manufacturing, retailing and their dependable supply chain professionals.
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