Inbound Logistics Magazine – You Are Everywhere: Mapping the New Retail Supply Chain. New Day, New Way – Save Your Spend Throughout with Data2Logistics

The formula for apparel retail success used to be straightforward: give consumers quality, on-trend garments at the right price point, in an attractive store setting with helpful sales associates, and watch the dollars roll in. Behind the scenes, the supply chain needed only to support the single mission of getting goods to retail stores on time—a largely predictable process.

Today, however, the apparel retail environment is vastly different. Brick-and-mortar stores exist as merely one channel in a rapidly expanding multi-channel world that has complicated the retail landscape. The typical channel lineup for apparel retailers can now include brick-and-mortar stores; outlet locations; e-commerce sites; social and mobile commerce; catalogs; and other seasonal or single-use channels such as pop-up stores and flash sales. Hurry, sale ends tomorrow (or in the next five minutes)…